A Beginner’s Guide to Facebook Ads

For many e-commerce companies, the option to advertise through Facebook has opened up an entire world (literally!) of opportunity and new customers. According to Facebook’s own statistics, 1.6 billion people around the globe are connected to small business on Facebook. That’s a lot of potential sales!

Good News for Facebook Advertisers

74% of individuals earning over $75,000 (USD) are on Facebook. And the 1.62 billion visitors to the platform every day click on an average of 11 ads per month.

Set Up a Facebook Business Manager Account

All ads operate through Facebook’s Business Manager account. But before you can set this up, you must set up a Facebook business page. Go to https://www.facebook.com/pages/creation/, fill in the information), and you’ve got yourself a Facebook business page.

Create Your Audiences

This is where it can get really fun! As we’ve already mentioned, Facebook provides amazing targeting capabilities, so the more you know about your audience, the more specifically you can target them. Not sure who your target audience is? Run some A/B tests with different audiences and you’ll soon find out.

Create a Campaign

A Facebook ad campaign is a broad umbrella with a specific objective. When you select the option to create a campaign, the first question Facebook will ask is what your objective is Choose the one that best reflects your goals.

Tips for Great Facebook Ads

Research shows that most Facebook users don’t get past the headline in an ad. So, while all your text is important, the headline is critical. Keep it short (60–100 characters), catchy, and memorable. If you’re going to do A/B testing, looking at the effectiveness of two different headlines to provide valuable feedback.

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