How your e-commerce business can make the most out of this holiday season
With the holiday season right around the corner you’ve got to ask yourself: am I prepared to handle the millions of online shoppers looking to buy their favorite product? The past few months have shown us that online shopping isn’t slowing down any time soon and this Christmas season most folks will be getting their presents online. Not only do you want to serve your customers well, but you also want to make sure you’re growing your business. We’re going to show you a few methods for ensuring that you’ll serve your customers well and run your business more effectively.
Set Your Goals For The Holiday Season
Like with any other campaign, you need to set goals to ensure that you’re achieving what you’ve set out to achieve. For a holiday season e-commerce campaign, it’s important to set clear goals that will help you track your success. Your goals will depend on the size of your company, your vision, and objectives. No matter what your goals are, make sure that they are SMART: specific, measurable, attainable, relevant, and time-bound. This can include a mixture of top of funnel or bottom of funnel goals related to sales, social media, and more. You should incorporate a mixture of clear goals that will help move your business forward like increasing website conversions and sales, social media reach and engagement, or growing your email list.
Study The Data
We can learn a lot from our past. If your e-commerce business has operated through a previous holiday season, take a look at your data from that time period. Was there a certain campaign that performed especially well last year that you can reuse this year? Did you notice that a particular product was more popular during the holiday season? Asking yourself questions like these can help you leverage your data and create a new marketing campaign that will be successful this holiday season.
Optimize Your Store
Your store is probably going to receive more traffic than usual this season as consumers stay at home amidst the COVID-19 crisis. You can create a digital experience for them that will make it easy to purchase products from you. A few ways to do this include creating a mobile-optimized experience, offering multiple payment methods, and leading consumers to your products via banners and calls to action. All of these methods are aimed at making it as easy as possible for the consumer to purchase from you.
Retarget Previous Shoppers
The beauty of e-commerce and digital advertising is that everything is trackable. You can go to a previous advertising campaign you had and retarget that audience for your new holiday campaign. This can be more effective than advertising straight to a cold audience as your retargeted audience has already shown an interest in your product through a website visit, add to cart, or other means.
Offer Bundled Promotions
Most people are looking for the best bang for their buck during the holiday season. Your customers can receive more value with their purchases with a bundled promotion. This is where you offer a discount when a few specific items are bought all together. For example, if you sell outerwear like sweaters, socks, and beanies, you can offer a discount when all three of those items are purchased at once.
Offer A Rapid Checkout
The more time a consumer spends on your website and goes through the buying process, the more time they have to reconsider their purchase. You should ideally make it as easy as possible to purchase from you. You can achieve this with a rapid checkout option such as having a “buy now” button next to your product that will take consumers to check out and make the transaction very easy. Storing customer information also facilitates their purchasing in the future!
As you can see there are plenty of ways to take advantage of the holiday season to increase your sales and grow your business. By using some of the methods we’ve covered, you can serve your customers well during this busy season while greatly improving your bottom line. At Motion Finance, we’re happy to help you grow your e-commerce business by sharing knowledge about how you can be successful. Take advantage of this holiday season by using your new knowledge from our tips and tricks!
We’re here to help e-commerce companies grow! Contact us at hello@motionfinance.co today and start making the most out of this holiday season.
